This year's motor show was held in central Tokyo for the first time in 24 years. The 2011 show's theme was "Mobility can change the
world" and more than 170 companies from 13 countries and regions participated, with exhibits centered on environmentally-friendly hybrid vehicles and electric vehicles (EVs).
The new models announced by each brand were also a major attraction, and the number of visitors on weekdays was about double the figure recorded the last time the event was held in 2009. The total number of visitors over the nine days was 842, 600 people (37% more than at the last show).
Opening hours for this year's show were extended to 8 pm on weekdays and various new approaches were introduced such as the issuing of evening tickets for the first time. On December 10 the Odaiba Rainbow Fireworks added further excitement to the show, which came to a successful end the following day.