With the cooperation of TCVB, the city of Tokyo held its first ever MICE Master Class from August 25 to 27. The purpose of the Master Class was to promote MICE events in Tokyo, which can have a significant economic impact, and to develop human resources capable of competing in the highly competitive field of MICE promotions with other Asian cities. The Master Class covered a wide range of areas, aiming to boost basic knowledge and improve practical skills in all aspects of MICE. Twenty persons participated in the event, all of whom are professionals involved in the promotion of hotels, convention facilities, PCOs and DMCs, etc. The second Master Class is scheduled to take place in February 2009, again with approximately 20 participants.