News and Insight

Ahead of exhibiting at IBTM World, Business Events Tokyo caught up with our European representative, Yuji Wendler, to discuss everything Tokyo has to offer for business events. This is what he had to say.

1. What is the appeal of Tokyo to European meeting planners when choosing a destination?

Tokyo is a true bucket-list destination―one that many planners and delegates have dreamed of visiting for 30 to 40 years. While Japan was once considered expensive in the 1980s and 1990s, today it offers exceptional value, making it an increasingly attractive option for international events. With planners actively seeking fresh and exciting destinations, Tokyo stands out as both aspirational and accessible.

Tokyo offers everything meeting planners look for: seamless infrastructure, excellent air connectivity, and reliable logistics. The country is politically stable, and Tokyo combines modern efficiency with deep cultural authenticity. New hotels are opening regularly, and Tokyo's venues are well-suited to European group sizes, making it a practical and inspiring choice.

2. What's something European planners love about Tokyo once they get to know it?

Once on the ground, planners quickly discover that Tokyo "just works." The public transport system is world-class―trains run so reliably that you rarely need to check the schedule. The city is exceptionally clean, and the people are respectful and welcoming. Hospitality in Japan is truly next-level, with a harmonious atmosphere that makes visitors feel cared for.

From incredible cuisine to the sheer scale and energy of the city, Tokyo offers a unique blend of tradition and innovation. It's not only reliable―it's becoming increasingly flexible and adaptable to international event needs.

3. How does TCVB support corporate event planners? What makes the business event team stand out?

TCVB provides outstanding support to planners. It's the go-to resource for connecting with trusted partners across Tokyo. While site visit protocols and local regulations can be complex at first, TCVB helps navigate these hurdles with clarity and professionalism. Their support programs are a major asset and should be emphasized―they make a real difference in the success of an event.

4. Tokyo has exhibited at trade shows such as IBTM World for a number of years. What kind of response has the TOKYO Booth received?

The Tokyo Booth consistently receives a warm and enthusiastic response. It's always busy, which is a great sign of growing interest. Staff are welcoming and eager to help, and the booth's presence has significantly raised Tokyo's profile among international planners. It's a space that truly reflects the spirit of the city―engaging, efficient, and memorable.

5. What's your message to meeting planners at IBTM considering Tokyo for a future event? Any insider tips?

If you're planning an event in Japan, TCVB is your gateway to success. They'll connect you with the right contacts―arguably the most valuable asset in the business events industry. These relationships can unlock everything Tokyo has to offer, from venues and vendors to cultural experiences and logistical support. With TCVB by your side, your event in Tokyo will not only be successful but unforgettable.

Tokyo Convention & Visitors Bureau looks forward to attending IBTM World in Barcelona and AIME in Melbourne. Be sure to visit the Tokyo booth and discover how your next event can come to life in one of the world's most captivating cities.